Purpose-driven personal care brand Hand in Hand closed investment to support growth from Bain Capital Double Impact.
WHO: Founded in 2011 by husband-and-wife team Bill Glaab and Courtney Apple, Hand in Hand is a mission-driven personal care brand with a robust Give Back program that aims to save lives through access to good hygiene and clean water. For every product purchased, Hand in Hand donates a bar of soap and clean water to a child in need. Hand in Hand also takes a leading position on sustainability that includes a unique, industry-leading, and portfolio-wide commitment to making only palm oil-free products, and to educating consumers on the devastating environmental impacts and human rights abuses in the palm oil industry. The brand uses infinitely recyclable aluminum packaging for its liquid hand soap products, with plans to expand this highly sustainable approach into other categories.
Bain Capital Double Impact is the impact investing strategy arm of Bain Capital, a leading global private investment firm. Bain Capital Double Impact leverages deep industry experience and an active, value-added approach to build great companies that deliver both competitive financial returns and meaningful, measurable social and environmental good. Bain Capital Double Impact partners with companies across three themes—health & wellness, education & workforce development, and sustainability—to create long-term value and meaningful social impact at scale.
WHY: The investment will help introduce the brand to more consumers, amplify its commitment to sustainability and social impact, and accelerate new product development.
IN THEIR OWN WORDS: “Courtney and I started this business with a heartfelt desire to make the world a cleaner, better place with our products and our philanthropic business model,” said Glaab, who serves as CEO of Hand in Hand. “Hand in Hand resonates with consumers because we continue to push the boundaries with environmentally friendly, vegan, cruelty-free, and palm oil free products that work well and make the world a little better in the process. We’re thrilled to partner with Bain Capital Double Impact who supports our mission and our dedication to our global stakeholders and to continuing to have a profound impact through our business model.”
“Hand in Hand is an authentic, founder-driven brand with a commitment to industry leadership, innovation in sustainability, and the potential to disrupt the personal care industry. As evidenced by the incredible affinity from consumers and the strong support of retailers, the Company’s success affirms that prioritizing mission-driven principles and sustainability can drive accelerated growth,” said Cecilia Chao, Managing Director at Bain Capital Double Impact. “This investment represents an opportunity to build awareness and expand channel distribution and product categories as we seek to improve access to better for you, sustainable, and affordable personal care products that drive real impact.”
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